This is the end.
It’s with sadness that we announce the end of the GURU mtp adventure. But it's a sadness mixed with relief too, after several years of...
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Feb 17, 20223 min
A few tips for a responsible purchase
Because even even if you're extra careful, our favourite shoes end up getting damaged Last year, the French Environment and Energy...
Jan 30, 20222 min
The rebound effect
When progress and ecology come back to hit us like a boomerang Have you ever heard of the rebound effect? It’s not a basketball trick or...
Dec 31, 20212 min
I promise, cross my heart!
For 2022, we suggest you try the best resolution 🐮❤️🐷 Once again we tell ourselves: this year is the one, it's decided! We will take it...
Nov 29, 20214 min
The end of the year celebrations you dreamt of!
💫 Our wishlist for a fairytale The end of the year celebrations are approaching fast. While some are delighted, others dread them. For...
Oct 29, 20212 min
Anatomy of a shoe 👠
Materials, finishing, manufacturing and production costs: learn everything about the birth of a shoe
Sep 30, 20213 min
🐄 Top 3 most common misconceptions about the leather industry
TOP 3 des critiques les plus fréquentes, suivies de nos réponses.
Aug 31, 20211 min
🌞 Enjoy a 40€ discount on the entire collection
Help us make room for new models! Dearest friends of the planet and of all its inhabitants, With the creation of GURU mtp, we often find...
Jul 30, 20214 min
A fashion designer’s tribulations in China (part 2)
Where you get to know your suppliers better and other surprises 🤳 How is your summer going? As for me, I’m back to tell you about some...
Jun 30, 20214 min
A fashion designer’s tribulations in China (part 1)
🗺️📍Or why we chose to produce locally This summer, I’ve decided to stay a few more hours in front of my laptop in order to tell you ...
Jun 2, 20214 min
Green marketing arguments under the microscope (part 2) 🌱
What's hiding beneath environmental labelling and advertising We're back to better understand what is hidden behind performative...
May 4, 20213 min
Green marketing arguments under the microscope (part 1) 🌱
What’s hiding beneath environmental labelling and advertising. Global warming and ecosystemic destruction pose a huge challenge to our...
Mar 31, 20213 min
Communicate without cheating: the boom of “vegan leathers”, alternative materials to animal skin
Apple sneakers, grape boots, corn shoes... these original alternatives to animal leather have bloomed among vegan shoe brands over the...
Mar 1, 20212 min
L👀K! New arrivals!
Seasonality in fashion (when it has never been so fleeting) Seasons are a thing of the past my dear lady! And yet, the first premise is a...
Feb 1, 20212 min
Locked down, mailed out
Many of us are aware of the detrimental impact of online shopping, yet who hasn’t filled a virtual shopping cart just out of boredom...
Dec 31, 20202 min
running away from 2020
2020, where to start? It wasn’t the year of the shoe, for sure. Neither to wear them, nor to wear them out. No more pumps, see you soon...
Dec 1, 20201 min
The party is never over
💙 Concilier nos envies et une consommation raisonnée 🌱
Dec 1, 20192 min
Offrez-vous des fêtes éthiques et durables
⭐ Pour les fêtes, brillez de mille feux avec vos Tapir or ou argent en cuir d’ananas 🍍 Des chaussures durables, innovantes et glamour !...
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