It’s with sadness that we announce the end of the GURU mtp adventure.
But it's a sadness mixed with relief too, after several years of investing our time, our savings and our energy, without succeeding in reaching the alchemy we’d hoped for when we started out.
Despite our resilience and optimism, GURU mtp hasn’t found its place in the French responsible fashion market: a difficult market, with brands struggling to grow and even to exist.
We'll be able to move on to new experiences with peace of mind. In this new departure, we will carry with us the pride of having tried to pass on our passion for more ethical, cruelty-free fashion, of having kept our values of transparency, healthy partnerships and respect for privacy. We're happy to have made very few compromises with the commitments we set ourselves and that we defended with our customers, even if this naivety has surely been the undoing of our brand.
To get off to a cheerful start and add some ethics to your wardrobe, we are offering our end-of-stock items at 65% off, i.e. the factory production price + VAT:
Gorilla boots at €42
Tarentule ankle boots for €42
Tapir derbies at €42
Panther pumps at €32
Last chance to treat yourself with quality shoes, total clearance until 31th October.
We would like to thank you for your support over the years and for your kindness, and we will all continue to support initiatives to protect the planet and animal rights (human and non-human) !
✨ During this last month, Fanny is due to give birth and we thank you for your patience if the parcels take a little longer than expected to reach you 🤰🏻
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